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Creative Disruption: What you need to do to shake up your business in a digital world

By Simon Waldman

How can you survive the ferocious demands of making your business competitive in the digital world? How do you cope with market disruption and challenges? Will your company have the successes of Google and eBay or will you fade away like Tower Records and Encyclopaedia Britannica? Will your innovative start-up have the strength to carry on?

A handbook and guide to anyone grappling with the problems of how the needs of digital business will affect their existing business models

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