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The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." [Read an interview with Malcolm Gladwell]

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