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Books on Innovation and Creativity

Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates

By Peter Skarzynski and Rowan Gibson

If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success. The book shows how companies of every stripe have overcome the barriers to successful, profitable innovation.

[INTERVIEW WITH ROWAN GIBSON]
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