Books on Innovation and Creativity

The New Age of Innovation: Driving Cocreated Value Through Global Networks

By C.K. Prahalad and M.S. Krishnan

From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.

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