Robert's Rules of Innovation II

By Robert F Brands, Martin J. Kleinman

The Art of Implementation.

Innovation thought-leader Robert Brands introduces readers to the best and most recent thinking of his international network and shows how to permanently implement a culture of Innovation in one’s work environment.

Brands has led innovation-driven companies around the world, and his global network of business leaders comes from different cultures, speaks different languages, and are experts across a variety of industries. On these pages, these international experts share their passion for innovation and the Art of Implementation and provide hands-on tips in an informative and entertaining manner.

With The Art of Implementation, readers will quickly revisit the 10 key rules of Innovation and then dive head first into practical techniques to break down the barriers to innovation, whether they are self-imposed or due to external or marketplace reasons. And, as with his first book, The Art of Implementation delivers a hands-on, understandable, and practical approach to making innovation part of every outfit’s DNA.
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