The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

Books on Innovation and Creativity

The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World

By Satish Nambisan and Mohanbir Sawhney

As the landscape becomes more diverse and more confusing, there is a desperate need to better understand different models for network-centric innovation. Managers need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

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