Books to inspire, inform and guide you.
Outside Innovation: How Your Customers Will Co-Design Your Company's FutureBy Patricia B. SeyboldHow dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make. Reading line: The 8 Roles Customers Play in Trend–Setting Companies The [BUY NOW FROM AMAZON.COM] |
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The Customer RevolutionBy Patricia B. Seybold, Ronni T. MarshakIt used to be that developing customer relationships in a mass-market economy didn't matter. All a successful company had to do was make products that people generally liked--build it and they would c... [BUY NOW FROM AMAZON.COM] |
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Customers.com: How to Create a Profitable Business Strategy for the Internet and BeyondBy Patricia B. Seybold, Ronni T. MarshakLots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold's Customers.com. Drawing on cas... [BUY NOW FROM AMAZON.COM] |
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BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with BrandsBy Martin Lindstrom, Patricia B. SeyboldAn international marketing research firm spent one year studying the habits of children 8 to 14 years old (dubbed tweens) in 11 countries to determine their relationships with brand-name products and [BUY NOW FROM AMAZON.COM] |
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The Collaborative Work Systems Fieldbook: Strategies, Tools, and TechniquesBy Jill Nemiro, Laurie Broedling"Increasingly, high-performing institutions are integrating team-based approaches into their organizational designs. The Collaborative Work Systems Fieldbook is the best reference text available for s... [BUY NOW FROM AMAZON.COM] |
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The Handbook of High Performance Virtual Teams: A Toolkit for Collaborating Across BoundariesBy Jill Nemiro, Michael M. Beyerlein, Lori Bradley, Susan BeyerleinThe Handbook of High-Performance Virtual Teams is an essential resource for leaders, virtual team members, and work group leaders. The editors provide a proved framework based on five principles for w... [BUY NOW FROM AMAZON.COM] |
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Funky Business Forever: How to Enjoy CapitalismBy Jonas Ridderstrale, Kjell NordstromFunky Business tells us that difference rules, and difference comes from the way people think. In this world, we can no longer do "business as usual" - we need funky business. With its fresh think... [BUY NOW FROM AMAZON.COM] |
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Karaoke Capitalism: Daring to Be Different in a Copycat WorldBy Jonas Ridderstrale, Kjell A. NordstromWe all know that the rules by which business is conducted have changed. But by how much? The dot.commers who threw out the playbook and tried to reinvent everything crashed and burned. "Back-to-ba... [BUY NOW FROM AMAZON.COM] |
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Re-energizing the Corporation: How Leaders Make Change HappenBy Jonas Ridderstrale, Mark WilcoxRe-energizing The Corporation is built on the groundbreaking 3e leadership model which makes sense of the three Es of Envisioning, Engaging and Executing. By understanding and following the model, you... [BUY NOW FROM AMAZON.COM] |
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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right TimeBy Jackie Fenn, Mark RaskinoIt happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectati... [BUY NOW FROM AMAZON.COM] |
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The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic GrowthBy David Silverstein, Philip Samuel, Neil DeCarloThe Innovator's Toolkit explains all the fundamental tools and concepts anyone involved in innovation should be familiar with--especially methods and strategies for improving products and services and... [BUY NOW FROM AMAZON.COM] |
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What Were They Thinking?: Unconventional Wisdom About ManagementBy Jeffrey PfefferThere is much to laud about the objective perspective that Stanford professor and author Pfeffer brings to business. First and foremost, he calls em as he sees em, showcasing common management errors [BUY NOW FROM AMAZON.COM] |
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Creating MegaResultsBy Mike Vance, Diane DeaconAre you tired of spending a lot of time, money and energy on projects only to get little or no results? Are you tired of projects with huge budgets and many people who deliver little or no results? [BUY NOW FROM AMAZON.COM] |
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Raise the BarBy Mike Vance, Diane DeaconMike Vance (who worked closely with Walt Disney, one of the world's greatest innovators) and Diane Deacon clearly know their stuff when it comes to raising the bar, thinking outside the box and other [BUY NOW FROM AMAZON.COM] |
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Break Out of the BoxBy Mike Vance, Diane DeaconVance and Deacon (Think Out of the Box, Career, 1995) have written an inspiring book on corporate philosophy. They profile here ten "break-out" thinkers, including corporate officers, ministers, missi... [BUY NOW FROM AMAZON.COM] |
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Think Out of the BoxBy Mike Vance, Diane DeaconIn today's fast-changing global marketplace, organizations must adapt to new, sometimes contradictory, demands from customers, competitors, employees, and shareholders. Think Out of the Box offers a t... [BUY NOW FROM AMAZON.COM] |
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Innovation Leaders: How Senior Executives Stimulate, Steer and Sustain InnovationBy Jean-Philippe DeschampsInnovation leaders promote and address the innovation agenda in their company. Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through... [BUY NOW FROM AMAZON.COM] |
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Explaining Creativity: The Science of Human InnovationBy Keith SawyerExplaining Creativity is an accessible introduction to the latest scientific research on creativity. In the last 50 yearss, psychologists, anthropologists, and sociologists have increasingly studied c... [BUY NOW FROM AMAZON.COM] |
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The Inventor's NotebookBy Fred E. Grissom, David Pressman, Fred GrissomOne of the biggest mistakes inventors make is the failure to maintain adequate records for their inventions. This is often due to not understanding the vital importance of proper records from the stan... [BUY NOW FROM AMAZON.COM] |
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The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & LicensingBy Jill GilbertClear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner. Today, virtually all companies, artists, and innovators run the risk of losin... [BUY NOW FROM AMAZON.COM] |