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General Mills

G-Win is the open innovation site specific to General Mills, their products, and their efforts in open innovation.

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General Mills


We believe that there is a great opportunity for us to enhance and accelerate our innovation efforts by teaming up with world-class innovators from outside of our company. To facilitate that effort, we created the General Mills Worldwide Innovation Network (G-WIN) to actively seek partners who can help us deliver new levels of taste, health, and convenience in our products.

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