According to their website, "External collaboration plays a key role in nearly 50 percent of P&G's products. We've collaborated with outside partners for generations but the importance of these alliances has never been greater."

Open innovation at P&G works both ways, inbound and outbound.

They are aggressively looking for solutions and innovations in packaging, design, marketing models, research methods, engineering, technology, etc.

They also have a number of assets available for license including trademarks, technologies, engineering solutions, business services, market research etc.

More than 1,000 active agreements are the result of P&G's Connect +Develop strategy.