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Futurelab Blog

On the Futurelab blog we assemble the world's best in marketing innovation and present you with the best of their thinking. These are people who spark exceptional insights in their field of expertise and motivate their readers to creativity and action.

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Futurelab Blog


Futurelab is a marketing strategy consultancy with a focus on customer-centricity and innovation. We help:

Marketers to generate the highest possible return on their investments.
Innovators to create meaning for the customer and the bottom line
CEO's to connect their strategy to what customers really want.
In the process, we challenge every barrier to business success.

Futurelab has the distinction of being one of the longer running, continuously active blogs on the net, with archives running back to December 2003. The blog is closely associated with the business, Futurelab, however, and this can make some posts thinly veiled advertisements. Much of the content comes from contributor's personal blogs - David Armano of Logic+Emotion, another top innovation blog, is a regular contributor. They have several sourced posts a day, and it is actually quite a good resource if you would like to keep updated with the blogging activities of several authors through a central site.

Finding information by topic can be difficult, unless you perform a keyword search (not always reliable with blogs) - the tag cloud is enormous, and if there is a category list, it is placed obscurely. Popular general topics include economics, effectiveness, efficiency, green consumers, infrastructure, localization, knowledge management, and joint innovation - among hundreds of others.



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