Can you Crowdsource a Hit Record?
We are used to seeing success stories of crowdsourcing initiatives improving innovation in industry and society – but can mass collaboration produce a hit record?
Swedish DJ and producer Avicii has partnered with mobile networking giant Ericsson to experiment with a crowdsourced music composition.
They’re launching ‘Avicii x You’ project at CES 2013 (Consumer Electronics Show) in which producers and Avicii fans around the world can collaborate to make his next single.
The public can go to the project’s website and listen to the basic chord progression for the song’s proposed melody, and as of today can submit audio samples of a fully developed tune based on those chords.
“I am thrilled to ask my fans to be part of my creative process,” says Avicii. “We’re taking music production and distribution – and probably performance – to the next level.”
Making Sweet Music Together
During the next two months the site will also be accepting submissions for vocals, bass line, fills, beat and effects. The finished track will be released as a single on Feb. 26, coinciding with the Mobile World Congress in Barcelona.
Currently, there aren’t any details on the website about whether participants will have any say in the composition beyond submitting their musical ideas.
Avicii’s crowdsourced musical project is being launched with the help of his record label Universal Music Sweden as part of its Network Society. This initiative is looking for new ways for institutions and people to interact via broadband communications.
Chart Topper?
The DJ’s next hit record could well feature you. Not so much music for the masses as music created by the masses.
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