We the People of the Crowd

By Eugene Ivanov

Real-life stories about crowdsourcing told by an innovation consultant. We the People of the Crowd… by Eugene Ivanov is a book about crowdsourcing, an innovation tool that organizations around the world use to solve their technical and business problems. The author will explain what crowdsourcing is and what it is not. He will tell you success stories illustrating the power of a thoughtfully designed and well-executed crowdsourcing campaign. He will also talk about failures while reflecting on what went wrong.

Written in a conversational format, this book is not a textbook. Rather, it’s a collection of stories derived from the author’s personal experience of working with corporate and nonprofit clients. And yet, by reading this book, you’ll learn enough to run your first crowdsourcing campaign.
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