Deadline: 2019-03-23 Award: $50,000 AUD Open to: Australian business, school, university*
Local community action is crucial in improving road safety.
The 2019/20 Towards Zero Challenge is focused on road user distraction and/or drowsiness.
Distraction and drowsiness are leading causes of serious injury and lives lost on Victorian roads. We’re calling on the community to take action, change behaviour and help save lives.
It’s about thinking outside the box to make things better for your community, and daring to do things differently.
The goal is to trial and evaluate a new behaviour change approach towards distraction and/or drowsiness in a chosen location.
This may be a temporary infrastructure treatment which involves community engagement, an interactive behaviour change campaign, or a hands-on community-based education program.