Wise Drinking Challenge

Deadline: 2020-02-17
Award: € 50,000
Open to: Everyone*

Drinking alcoholic beverages can be an enjoyable experience when we are celebrating or just spending a night out with friends. However, we also know that excessive or inappropriate consumption can cause harm to individuals and society. Responsibility and moderation when drinking alcoholic beverages are key to create a safe and enjoyable experience for everyone.

Pernod Ricard is calling out to bright-minded innovators across the world to come up with innovative, tech-driven solutions to raise awareness of responsible drinking and to fight alcohol misuse.

This challenge is a great and unique opportunity for Startups, SMEs, Entrepreneurs and Academic Institutions to actively take part in changing our drinking culture, as well as to help reduce over-consumption of alcohol and minimize alcohol-related accidents.