Innovation Articles

By Gordon Hui

4 Ways To Keep Great Ideas From Getting Stuck In The Pipeline


What separates the great innovation organizations from the good ones? Simply put, it’s the ability to account for what I call the “pipeline paradox.”

Once a company decides on the ideas it wishes to pursue, it must invest more time, people, and strategic thinking to get them to market; this inverse relationship between number of ideas and the amount of resources is the pipeline paradox.