Successful companies are always looking for new ways to compete in the marketplace. One approach, which has taken the corporate world by storm, is design thinking. Design-led companies such as Apple, Coca Cola, IBM, Nike, Procter & Gamble and Whirlpool have outperformed the S&P 500 over the past 10 years by an extraordinary 219%, according to a 2014 assessment by the Design Management Institute.
I received an interesting newsletter from Marshall Goldsmith today, about being the optimist in the room. He says, "When people initiate a personal campaign to improve themselves, there is a high probability they will fail. At some point early in the game or near the finish line, most people will abandon their campaign to get better."
This handy infographic by CIPHR.com captures the latest research on using sensory stimuli to enhance creativity. If you want to inspire workplace creativity, consider using these guidelines.