Innovation Articles

By MIT Sloan Management Review

Bringing Open Innovation to Services


This recently updated report acknowledges the success of open innovation in the business management and product development sectors, but also builds a strong case for the use of open innovation in the service sector. The article is enhanced by an analysis of Michael Porter’s must-read Competitive Advantage. In the article, the Sloan Business School supports open innovation as a value chain. One interesting section is entitled Creating The Customer’s Experience: A Services Value Web.