Most efforts to change an organizational culture fail. Efforts to create an innovative organizational culture are typically even less successful. Yet some succeed. One extraordinary example is SRI International (SRI), the creator of Siri, the personal assistant on the iPhone.
When I heard about “continuous deployment” at Etsy.com, the rapidly-growing billion-dollar online market that deploys more than 30 software improvements each day, my immediate reaction was that this must be a hellishly stressful place to work.
I was therefore surprised to learn that it is exactly the opposite. Continuous deployment was introduced not only to accelerate innovation but also to overcome excessive stress in the workplace and it has done both.