Innovation Articles

By Tim Brown and Jocelyn Wyatt

Design Thinking for Social Innovation

Dec-01-10

This article traces the origin of open innovation as applied to technological design. Businesses were first to use this strategy to achieve complex design thinking solutions for a number of sophisticated problems, like low-cost health insurance. Many larger businesses have used design thinking to implement customer satisfaction platforms. Small businesses and non-profits are just beginning to take advantage of collective thinking from external forces.
[READ THE ARTICLE]