How Crowdsourcing Becomes an Innovation Engine: 6 Rules to Follow

September 12, 2014 By Stefan Lindegaard

At Novozymes, an industrial bio-tech company, internal crowdsourcing is an important means to engage the employees in the creative process. The crowdsourcing campaigns have proved to be very successful with high engagement levels and many qualified proposals, some of which even led to patent applications. This is what we have experienced of do’s and don’ts when it comes to achieving successful crowdsourcing.


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