Innovation Myths Debunked: Part I

August 2, 2016 By Peter Brooke

ABSTRACT:
But for all the buzz-worthy chitchat and media and corporate attention given to innovation, there is nevertheless a massive amount of misinformation concerning innovation—as if innovation is a secret society shrouded in mystery and only accessible to the elite or those lucky enough to be in the know. This has led to the perpetuation of many popular myths about innovators and innovation. Not only are these myths leading to the spread of false information but also these myths are slowing down innovation and holding back would-be innovators and innovation in business.

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