Innovative People

Jay Shears

A hands-on problem solver, with years of success covering a variety of Consumer/Retail, B2B & OEM business and technology enterprises in the U.S., Europe, Canada, Latin America and South Africa.

Resourceful and innovative as part of a team, experienced in an entrepreneurial environment, and passionate about identifying 1st to market ideas and opportunities to enhance business equity. Proven ability to analytically evaluate complex situations, develop a strategic and practical plan that a team can embrace to improve performance resulting in greater revenue, profits and business value.

Experience consists of Consumer/B2B Products management, OEM product management, Marketing/Sales (globally), Manufacturing (from 1 to 3 plants globally), Multiple Country Joint Venture Partnership Management, Start Up Company, Products retailing/licensing, OEM & Supply Chain Management /Transportation/Distribution and commercializing intellectual property. Extensive Qualitative and quantitative marketing consisting of: Positioning, market identification/segmentation, competitive analysis, purchasing dynamics, branding, product naming, market projections, value propositions/compelling reasons to buy, marcom planning, channel planning, vertical/horizontal market planning, selling process/conversion, product differentiators, forecasting, best case/worst case scenario planning, gross margin, design lifecycle, schedule and build plan, channel & retail planning strategy, long range planning, product requirements, product specifications, detailed design and testing.