Problem Solver
Gail Macleod
Areas Gail Macleod is Knowledgeable in:
Brand development, marketing, Packaging creation & design for all substrates and materisl to answer a particular consumer need state.
Techniques Gail Macleod Uses:
White space gear up - Ideation - Investigation - Conception - analysis and feasibility with marketing and technical - Execution, engineering drawings with partners.
Gail Macleod's Problem Solving Skills:
- Implimentation, to protoype and market
- Ideation and conception of innovation
Gail Macleod's Problem Solving Experience:
- I have conceptualized new intrinsic ideations and packaging for the alcoholic beverage industry.
I have conceptualized and engineered an iconic bottle with cost optimisation and brand leverage for Nando's
I have conceptualized and ideated new market segments for food, beverages, personal care and beauty products, with unique and bespoke packaging.
I have facilitated many innovation workshops, with proven speed to market and cost feasibility studies for both long and short term innovations.
I have build many brand Architectures with innovation gap analaysis for new product launches and packaging
I have innovated on 'smart' - digital packaging
I have access to innovate on sustainable packaging
i have innovated on form and shape design for packaging, online and offline