Innovative People

Jeff Syrydiuk

Results-driven General Manager with deep Marketing and Sales expertise and a track record of success boosting profitability and creating competitive advantage for leading North American organizations. Over 20 years senior executive experience building 50+ brands across diverse sectors – from medical devices and healthcare to consumer packaged goods and publishing to ecommerce and new technologies – and from early stage start-ups through to mature global companies.

Agile and tenacious leader, a clear, compelling communicator and collaborator who balances a passion for creativity and innovation with discipline, rigour, fiscal responsibility and best practices in transformation, change and project management. Broad business acumen spans general management, distribution and operations in addition to marketing & sales for companies in B2B and consumer markets. Customer-focused, thrives in complex, fast-paced, competitive environments.