Feb-25-12 By IdeaConnection
"Offering a $100,000 prize has yielded ideas in six months that would have taken four to five years to develop at ten times the cost."
That’s the verdict of Sanofi's Dennis Urbaniak, VP US diabetes who was commenting on his company’s previous open innovation competition that generated a wealth of ideas.
The multinational pharmaceutical company is hoping for more of the same this year, as it has just launched its second Data Design Diabetes Innovation Challenge contest.