Jan-11-11 By Aminda
2010 was the year that the call of innovation was sounded loud; a key focus for business leaders looking to emerge from recession. The call was answered as creative and business-savvy entrepreneurs are innovating — innovating in response to tomorrow’s, increasingly confident consumer.
Today, almost every large technology company, and a growing number of small ones, have embraced OI as a key strategy. It is now ubiquitous, said consultants, yet2.com. Now, they say, it’s time for OI to be embraced by business units and not just staff functions.