Henry Chesbrough’s Top Tips on Applying Open Innovation
He is considered to be the ‘father of open innovation’, the man who brought the concept of engaging external sources of knowledge to a wider audience. So when he offers tips on how to apply open innovation it’s worth pricking up our ears.
In a short video posted by the World of Business Ideas, Prof Chesbrough discusses three ideas that companies need to adopt if they want to achieve successful outcomes with open innovation. It includes getting over the ‘not invented here syndrome’ one of biggest obstacles to opening up and engaging with others.
Tip One: According to the executive director of the Center for Open Innovation at the Haas School of Business at the University of California, Berkeley, the starting point is for companies to examine what their business needs are for innovation. This should take place before engaging with open innovation.
Tip Two: Companies need to open up internally before they open up externally.
Tip Three: Even though all the smart people do not belong to your organization, you do still need bright sparks to work with those smart people on the outside. Crucially, this involves getting over the ‘not invented here syndrome’.
Watch the video below for further explanation of these points:
http://www.youtube.com/watch?feature=player_detailpage&v=iG_pojxRRJs
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