Open Innovation Survey Among Large Companies: The Results are In

July 23, 2013 By IdeaConnection

800px-Top_of_Rock_CroppedIt’s been ten years since Prof. Henry Chesbrough coined the term ‘open innovation’.  The paradigm has been oft talked about since, and adoption is on the up. But there hasn’t been a systematic analysis of how large companies are using OI. Until now that is.

The Garwood Center for Corporate Innovation at the University of California, Berkeley, and the Fraunhofer-Gesellschaft have conducted a large-sample survey of open innovation adoption among large US and European companies.

It is an extensive study that provides insights into how companies are using open innovation to forge ahead. The study is called “Managing Open Innovation in Large Firms”, and 125 executives of the largest companies in Europe and the United States took part.

Outline of key survey results:

  • Large companies consider OI to be very important and expect its adoption and use to grow even further
  • 78% of the companies surveyed said they had been using OI for a number of years and have not abandoned it in favor of a closed approach
  • Among the OI practices and trends that are on the up are co-creation with customers, university collaborations, and drawing on the expertise of external partners
  • Crowdsourcing is rated lowest in importance by the companies surveyed
  • Companies engaged with OI are satisfied with the results

“The evidence of the study strongly suggests that open innovation is not a fad that is about to go away, but a phenomenon that will remain important in the future,” said Henry Chesbrough.

To read a copy of the survey click here.

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