Aug-22-11 By Aminda
Customer input and feedback are powerful resources to companies willing to listen. But there is an art to generating effective customer input, according to a Boston area business blogger. The key is active participation coming from the “right” people – that is, from the customers who represent the targeted swath of the market that you most urgently need to understand. Once those people are identified and recruited, it’s important to keep them engaged by showing that the company is listening and providing encouragement for participating.
A new blog from Microsoft demonstrates how companies can do this. The site will chronicle the development of new operating software, Windows 8, generating customer feedback along the way. According to Microsoft, the company aims for the site to be a “point of dialogue between its developers and the general public about design choices, real-world data and usage, and new opportunities that are part of Windows 8.″