Feb-07-11 By Aminda
“Winning two challenges within two months was so amazing!! I can’t explain that feelings in words.” Sanjay Parmar
“Winning the challenge was such a great feeling. . !” Shane Mayack
“(upon finding out I had won, I felt) disbelief – and I still haven't rid myself of the feeling. This was too unexpected for me.” Julia Skripka-Serry
“(upon finding out I had won, I felt) elated, and gratified.” Keith Everett
These are just a few quotes from problem solvers that have participated in IdeaConnection challenges. They point out a well-known truth; winning feels good. Decades of psychological research and billion dollar gambling industries support this fact. What’s interesting is why winning feels good – because it is a risk-taking behavior. This is seen in an R&D challenge, where a problem solver risks not receiving monetary pay for his or her time and work but they take that risk for the chance to win the compensation.