Animal Crackers

This breakthrough problem-solving tool designed to crack your toughest business problems.

Animal Crackers Especially useful for problems you've repeatedly failed to solve, Animal Crackers can be used as a "court of last resort" that will lead you through a totally new and fascinating thinking process. It actually gives you several potential solutions, each inspired by the adaptation an animal has "invented" in order to survive.

Animal Crackers has been used to develop:

1. A new line of healthful soup products for the Campbell Soup Company

2. A new engineering curriculum for the Lehigh University Engineering Department

3. New PVC polymer applications for Geon Corporation

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Animals Crackers is a fun menagerie of metaphors that anyone can use to help spark ideas with bite (or claw, or wing, or sting, or... you get the picture.) The creative animal stories are a mix of
- Don The Idea Guy Snyder