A conversation with Tim Westergren, founder and chief strategy officer of Pandora. Mar-27-09. By Alice Bumgarner
When Tim Westergren started the Music Genome Project in 2000, the goal was to analyze the musical details of thousands of songs by studying them one at a time. The result was Pandora
, free Internet radio that plays music specifically suited to your taste, without commercial interruption. Start by picking a band or better yet, a particular song you adore, and it scans a massive trove of music to play other tunes you'll like. The company continues to grow like a weed, with practically every metric doubling year over year.